Our Mission & Story
Rerouted will revolutionize the used gear industry helping anyone that dreams of creating their own wilderness adventures.
We promise to find all your gear to a loving new home & save it from the landfill.
We promise to defend and improve the wilderness - as Ed Abbey wished.
by: chap grubb
Wilderness sports changed my life forever. Climbing big rocks kept me sober and made me the human I am today. I built rerouted to ethically develop access to wilderness sports through community building and education.
I have been a climbing dirtbag for just over 10 years. It started at 19 when I took off for Squamish, BC broke and unemployed. I ate peanut butter jelly's for breakfast, lunch and dinner while I learned how to trad climb. After my summer I began to paint houses to buy a 1981 Vanagon I named 'Grandma Chug' to continue to live my climbing dirtbag dream. I ended up living on the road for over a year on $5 a day budget.
I know what it means to work hard to buy more gear to play outside more often. I searched diligently for years before finding my prized broken in T.C. Pros at half price. I want good gear and at reasonable price. Period.
In the past, I only bought new gear. Even though I could barely afford it. I hated trusting the services available. Trading in used gear is traditionally a sketchy proposition. You are either buying or selling gear with a complete stranger from the internet, some random organization or losing most of your check to a brick and mortar store.
I was also exhausted only talking to robots when I need any help with my online transactions. The rerouted co-op is committed to professional, efficient, human customer service. We promise you will never speak to a robot on the phone.
I realized - a trustworthy, reliable resource would make me feel comfortable trading used gear with people across the country. Buying and selling used gear should be painless and easy. This realization inspired me to create rerouted.
Rerouted’s carbon footprint is as minimal as possible. The magoo was the foundation of the business because I believed fellow wilderness junkies would love to buy and sell gear after their day's adventure. I have created a model that allows the magoo to eliminate as much shipping costs (environmental and financial) by collecting and moving product internally when possible.
Rerouted is young. We need your help to build momentum. Every adventure athlete has either too much gear, or not enough gear. There is no perfect amount. Earn money, save money and play outside more. I know it is a simplistic example, but Dr. Suess was one of our first introductions to the necessity for us to speak up and act on behalf of Mother Nature. The Lorax spoke inspirationally when he said, “I speak for the trees, for the trees have no tongues”.
Adventure sports provide so much opportunity for people to grow both personally and professionally. We hope to inspire more people to take action towards supporting our favorite adventure sports. Teaching more people how to safely and responsibly engage with nature will only strengthen our efforts to make a difference.
I am serious about our customer service guarantee. Or, email me at email@example.com. I am happy to just BS about our vision and answer any questions you have about what we are doing.