Users pay for convenience. They choose someone because they are better, cheaper or faster. Our focus has always been to reduce the pain. This is our key service & our major touchpoint for the brand.
I have been honing in on some of these touchpoints. The team and I have already started considering ways to incorporate the brand within the more boring logistical components. It’s not as much fun as the partnerships & the advertising & the cool athletes - but, it’s far more important.