There is a real difference between a real deadline and a fabricated deadline.
It shouldn’t be necessary to implement those fabricated deadlines. Deadlines should be used sparingly because it is so hard to predict the future.
I stole the strategy that the cable companies taught me so many years ago - if you could have that finished in ‘week’. Versus, this needs to be done on this day.
To me, that makes the framing of the project feel more approachable. It creates an environment that promotes the team & individual.