Crack climbing

Crack climbing is type two fun. It’s physically challenging and emotionally exhausting. You leave with scars, bruises & tears. It’s the masochism of it all that makes getting to the top worthwhile. The primal celebration is much more meaningful when the battle is literally a vertical climb. 

Business is the same. Every day is an uphill battle. You are constantly fighting off the emotional and physical stressors when building a company from scratch. These lessons on the wall, scraping & clawing to reach the top - serve as an invaluable example.

We can see that while the crack may not be forgiving - the summit is worth the struggle.


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