I haven’t talked much about 2020. I talk about being authentic and the challenges I face trying to learn and grow over the course of the year. We are committed to what we are building, however, we are not oblivious to the absolute craziness that is going on in the world.
It’s a difficult time to exist and stay present. Doomscrolling & misinformation run rampantly. People show their true colors when they’re scared and not in control. When I feel this I try to think about the things that are in my control. What do I have the ability to improve?
For me, there is nothing more motivating than Rerouted’s overall mission and vision. We are creating something that can offer so much to so many people. We can give the gift of wilderness adventure to so many more people than ever before.
We can teach people how to recreate safely and advocate for the trees. Fostering the next generation of wilderness advocates is our true goal. Making sure that the opportunity exists for anyone that wants to can create their own wilderness adventures.